These days, you don’t need much in the way of software to be successful with your marketing efforts. But technology has advanced to such a degree over the last decade that there are now literally thousands of tools out there to smooth and shorten the process of building a successful marketing campaign. And we highly recommend leveraging software when it saves you time and money!
Here are our recommendations for low-cost marketing software designed with small and mid-sized businesses in mind.
Recommended inbound marketing toolkit
In our experience, Squarespace is the simplest website and landing page builder for small businesses. It’s affordable, relatively easy to configure for basic SEO best practices, and comes with a number of marketing extensions built in.
Content Operations: Airtable
Airtable allows you to keep your content creation process organized, making it a less formidable task.
Email Marketing: ActiveCampaign
ActiveCampaign is an email marketing automation tool that allows you implement subscription forms, email segmentation, split testing, and other features. If you’re looking for something a little simpler, Mailchimp is your best option.
Email Newsletters: Tidings
Tidings allows you to create and send newsletters effortlessly, using content you’ve already published on your website or social media, or curated from around the web. (Tidings integrates seamlessly with both ActiveCampaign and Mailchimp.)
SEO: Google Trends
Google Trends is a free and easy-to-use tool from Google that allows you to see the relative search interest around particular topics and keywords.
Moz is a great SEO resource — particularly their Beginner’s Guide to SEO.
Though a little pricier than Moz, aHrefs allows you to study the most successful content in your industry, analyze your competition, and learn more about the backlink profile of your website and other websites.
Social Media: Buffer
Buffer is an expansive (but not expensive!) social media marketing tool. Buffer allows you to schedule posts, offers tools for customer service, as well as allows you track analytics and engagement.
Measuring Performance: CallRail
Use CallRail to help you evaluate the performance of your marketing efforts and analyze the quality and content of calls from potential customers.